Passion and Inspiration
Paul Alder, VistaGreen's creator, spent years researching and developing the artificial plants that adorn the Signature Panel system today. His tireless efforts catapulted a non-existent industry into the forefront of artificial greening. Paul's vision and work paid off with an ingenious green wall solution that looks and feels stunningly. "Creating a product that is so true-to-nature turned out to be a kind of practical magic, we're proud to say, it did however take a lot of hard work, and over 25 years of experience to pull it off,” says Paul.
THE EARLY YEARS
Paul Alder is the head of this fast-growing world-wide artificial greenery brand. 25 years in the horticulture and technical landscape industry lead him to this top position in the artificial living wall market. Helping him get there were lessons learned from his days earning accolade after accolade on the world’s toughest garden circuits. Starting humbly at the Royal Parks, by the age of 24 he was supervising a staff of 40 tending to the parks and went on to work for himself winning 12 national awards in England, five Chelsea medals including the highly coveted Gold and a Gold medal at Hampton Court Flower Show.
Thoughtful design, creativity and an exuberant drive took Paul’s talent to this place of impeccably reproduced artificial living walls. He is both the inspiration and passion behind the brand with its goal to transform the environments of urban spaces where real vegetation could never thrive.
Because VistaGreen’s incredible customization capabilities will always center around user-designed outcomes, expect innovation to come year after year from VistaGreen, ensuring today’s green wall design is not your last green wall design.
We are a team of green wall build and design experts. Fuelled by innovation, we are constantly improving our alignment with nature to realize a reflection of the amazingly simple beauty of nature in style and function.
Efficiency drives the VistaGreen green wall family every day when making decisions on product development or green wall installation techniques. Quality is never compromised with our best-in-class vertical gardens as we subject all panels and artificial plant varieties to the most rigorous testing and continuous find tuning.